How important is a good headshot?

What even makes a good headshot?

Professional headshots are not just for top executives anymore. Everybody needs a headshot. With a great headshot, your professionalism and unique personality will shine through, opening the doors to new opportunity and new business.

A headshot acts as a marketing tool for your personal brand which is the reason why you need a headshot that shows that you are approachable, confident and trustworthy. In most cases, prospects will spot these character traits just by looking at your business headshot. Your headshot should convey your professionalism. If you look professional, potential clients, investors, collaborators, etc. that don’t know you personally are going to be more likely to agree to that first meeting. A good headshot gives people an idea of your personality before they meet you. A smile portrays approachability. A serious look portrays determination. Make your expression match your personality. I choose to smile in mine! It makes you feel good to look your best. Having a quality image of yourself to share with your professional peers boosts your self confidence, and it can even inspire you to share more of yourself with others, take a few risks, and overcome work-related challenges. It’s very important your headshot represents you professionally and in the best light possible. Something that is not achieved with a selfie from your phone.

The real question is: Does your headshot live up to your prospects expectations?